The 7 Hottest Healthcare Jobs

/in /by

Looking to expand your temp staffing agency in the medical or healthcare industry? Learn which 7 jobs are the most poised for growth over the next ten years.

7.   Nurse Midwife / Nurse Practitioner / Nurse Anaesthetist

  • What they do: Administer anesthesia, help with birth, and look after patients.
  • Annual salary median: $96,460
  • Estimated job growth over next decade: 34%

6.   Audiologist

  • What they do: Use technology to diagnose and treat problems of hearing and balance.
  • Annual salary median: $69,720
  • Estimated job growth over next decade: 34%

5.   Physical Therapist

  • What they do: Help with pain management and rehabilitation for patients who have difficulty moving.
  • Annual salary median: $78,860
  • Estimated job growth over next decade: 36%

4.   Physician Assistant

  • What they do: Assist physicians with physical exams, diagnosis and treatment, prescription, lab work, and more.
  • Annual salary median: $90,930
  • Estimated job growth over next decade: 38%

3.   Cardiovascular Technologist / Diagnostic Medical Sonographer / Technician

  • What they do: Assist physicians with diagnosis and treatment of heart and blood conditions, and operate imaging technology for diagnostic purposes.
  • Annual salary median: $60,350
  • Estimated job growth over next decade: 39%

2.   Occupational Therapy Assistant and Aide

  • What they do: Assist occupational therapists help patients who have trouble with the manual skills necessary to go about daily life.
  • Annual salary median: $48,940
  • Estimated job growth over next decade: 41%

1.   Genetic Counselor

  • What they do: Counsel those intending to have a baby about negative genes they may possibly pass on.
  • Annual salary median: $56,800
  • Estimated job growth over next decade: 41%

With all the great prospects for these jobs, the demand for temp staffing companies will only increase as time goes on. Learn how your medical or healthcare temp staffing company can use invoice factoring with Factor Finders to improve cash flow to meet its goals and accelerate growth. Apply online or call 1-855-EZ-Factor now!

The 3 Biggest Marketing Mistakes (and How to Avoid Them)

/in /by

As anyone who’s ever been inspired to click on a link or Google a product after seeing a commercial knows, marketing is an extremely important and effective aspect of a company’s success.

Just as it’s important to market well, it’s equally important not to market poorly. Read on to learn what the three biggest marketing mistakes are, and how you can avoid them, to make sure your business succeeds.

  1. Failed attempts to go viral
    o   Virality is a powerful weapon for marketing. With it, companies can reach an incredible number of people easily with a memorable message. However, it can also go wrong, if not attempted correctly.
    o   Example: Sony’s attempt to fake viral buzz around the PSP with alliwantforxmasisapsp.com.
    – Aftermath: Deterioration of their public image after backlash.
    o   How to avoid it: If trying for viral marketing, don’t try to deceive your customers. They’ll find out, and trust your whole company less.
  1. Not understanding your audience
    o   Audience is the most important factor in marketing. Your business advertising means nothing without an audience. That’s why it’s so important to understand who you’re selling your message to, and how to market yourself so your audience will be the most receptive.
    o   Example: Gap’s two-day logo-change campaign to look more modern.
    – Aftermath: Loss of trust from loyal customers.
    o   How to avoid it: Make sure you understand who your primary audience is, especially before making any dramatic changes to your company’s image.
  1. Trying to over-extend
    o   There’s a saying in almost every language that goes along the lines of don’t spread yourself too thin. Every company has its limits when it comes to expanding into new areas.
    o   Example: Colgate’s attempt to produce packaged meals.
    – Aftermath: The dissonance of a toothpaste company selling food was enough to lower sales of the actual toothpaste.
    o   How to avoid it: Know what you do best and stick to it.

Learn from these three dangerous marketing mishaps to develop an effective small business marketing campaign. Make sure your time and money is well spent so your business ends up stronger for its marketing efforts, not worse.