20 Content Marketing Ideas for Staffing Agencies

Content marketing is important. In case your staffing agency is ever out of ideas for it, or if you just need new ones, here are 20 great content marketing ideas:

  1. Make a lip-synced music video of your company doing what it’s good at doing and post it on your favorite social media sites.
  2. Create an animated explanatory video using Powtoon.com.
  3. Use cute animals to show a Buzzfeed-style step-by-step of how you get a project done.
  4. Write tips for other staffing companies.
  5. Write a guide that quantifies tips in the context of current events or pop culture.
  6. Write daily, weekly, or biweekly newsletters.
  7. Give your take on current industry news, and how it could affect your company or others’.
  8. Ask questions and invite readers to answer.
  9. Share existing online content and comment on why it is relevant to your company’s identity.
  10. Do a survey or a quiz. Interactive content is fun!
  11. Interview your clients and post their testimonials online.
  12. On your blog have one guest-post a week from an expert.
  13. Write up your answers to as many frequently-asked questions as you can think of.
  14. Do some myth-busting!
  15. Make and share a picture slideshow from an event you were part of.
  16. Create a Twitter contest and give away prizes.
  17. Inspire with your news and updates; frame every update in the most positive and moving way.
  18. Thank people who share the content you post.
  19. Follow your competitor’s content marketing and borrow and improve on their ideas!
  20. Don’t be afraid to use humor with content that’s also serious.

Take advantage of these 20 great content marketing ideas to rejuvenate your staffing company’s content marketing strategy. Or better yet, use them to get inspired to come up with your own! Once you have your marketing strategy in order, you can get your finances perfected with invoice factoring.

How to Go Viral, the Right Way!

Going viral is the holy grail of online marketing. Everybody wants to achieve it, and some companies will stop at nothing in their pursuit of it. Learn how to achieve measures of virality for your content without having to dilute your original message or warp your company’s identity. Follow these five tips to go viral, the right way!

  1. Engage and gear your posts towards the most influential members of your audience. If you want to go viral, one of the most effective strategies is to pick a member of your target audience who has a very significant social media presence and following, and try to craft content that this person will want to share. Then, perhaps even reach out personally.
  2. Capture the emotions of your audience first, then appeal to their logic. Ultimately, the decision to share or click has little to do with logic and much to do with whether something is emotionally affecting.
  3. Start with something immediately grabbing. Put the most exciting and attention-grabbing part of your content at the beginning, for the greatest engagement.
  4. Make your story and message important. If people agree with the theme and statements you are expressing, they will be much more likely to engage with and share your content.
  5. Know the difference between shock and surprise, and choose surprise. Shock offends, surprise jolts and entertains. It’s the difference between putting bait on your fishing line and just running an electric charge through the water. Shock will make your audience feel manipulated.

If you can ingrain all the above in your content-writing process, you’ll have everything you need to create the most engaging content for the web. Follow these 5 tips to grow your audience and increase your staffing agency’s online presence. Growing your staffing company is a lot of work, so don’t let the stress of payroll slow you down. Invoice factoring for payroll funding is a good financing options for staffing agencies, especially start-ups.

Do’s and Don’ts for Any Staffing Company

For any staffing company, there are many decisions to make, even when you don’t realize it. Every second of every day involves some sort of decision. Even not making a decision is a decision. As a consequence of all these decisive moments, there are plenty of things that could go wrong or right at any time. Here are 4 do’s and 4 don’ts that are important to remember for your staffing company:

  • Do: Over-Communicate
    o   The way social media works, not everybody sees everything you post, simply because everyone is subscribed to so much constantly updating information. Don’t be afraid to post several times about the same information, changing up your language a little bit each time though, of course!
  • Don’t: Make generic statements.
    o   Highlight how your staffing agency is unique in all communications. There’s no use in over-communicating if all you communicate is that your company is no different from the rest.
  • Do: Practice stellar customer service
    o   Among the loudest complaints directed at staffing firms is inaccessibility or slow response times. Devote a lot of energy to making sure that customers are more than satisfied with your attention to them, and check in often.
  • Don’t: Cold-call or check in over phone
    o   Almost everyone prefers to be contacted over email than phone. Phone check-ins can be disruptive and annoying.
  • Do:  Put an equal amount of energy into the content that you’re creating as into the way that content is expressed
    o   Great content on an ugly or clunky website isn’t going to do anything more than empty content on a beautifully designed website. You need to have both.
  • Don’t: Only cater to online or to mobile users
    o   Your sites and services need to be fully accessible to all types of users and user experiences. Additionally, make sure to be accessible to all browsers and interfaces.
  • Do: Create quality content
    o   Look for inspiration from all sources, whether it be your competitors or your clients’ suggestions or even random TV ads or web content.
  • Don’t: Borrow your competitors’ ideas without trying to make them better.
    o   As the saying goes, innovate, don’t reinvent! Anything your competitor can do, you can do better!

Abide by these do’s and don’ts to get the most good and the least bad out of your staffing company’s decisions. If you’re looking to really make the best decisions for your staffing company, now is the time to start factoring. Invoice factoring allows you to acquire a permanently strong cash flow and an anytime source of instant cash funding. It’s fast and flexible, and is the only type of funding that grows as your business grows.

How Overworking Negatively Impacts your Staffing Company

In today’s world people have the ability to work more than ever. With increasingly mobile access to email and digital documents, and with the increasingly prevalent expectation that people should be plugged in all the time, it can be hard to resist the pull to work as much as possible. But overworking can actually be detrimental to your staffing company’s success, not to mention your own happiness. Here are three reasons that working too much can negatively impact your staffing agency:

  1. You over-exert your resources and energy. Unless you’re factoring your invoices, you don’t have the cash flow strong enough and the constant source of funding you need to grow as much as you possibly want.
  2. You wear yourself out. Studies have shown that taking some time to relax and take breaks can help people accomplish more than just working all the time. Relaxation is the brain’s natural way of reconsolidating energy, as opposed to working and working despite not being able to focus.
  3. Your mood suffers as a result, and consequently your ability to put your best effort into your work also suffers.

Working too hard can actually set your staffing company back. Make sure you relax as well. Invoice factoring can help your staffing company gain the resources and energy to grow as much as you want.