5 Blogging Tips to Market a Staffing Agency

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Blogging is a powerful tool. In addition to increasing your company’s presence in Google searches, it can also be used to effectively spread your message, as well as attract a larger audience in issues tangential to your company’s. Here are 5 tips to best market your staffing agency through blogging:

  1. Show don’t tell!
    Showing your audience that your company is exciting and innovative is much more engaging and effective than just saying it. Replace stock photos and boring captions with real photos of your company in action followed by vivid and exciting captions whenever possible.
  2. Use SEO effectively.
    This means that your pages are linked internally, that you have omnipresent keywords, etcetera, but also that you do it all subtly. There’s almost nothing more unprofessional and unattractive to a reader than a blog that’s so SEO saturated that it’s redundant, boring, and indecipherable.
  3. Have an appealing design!
    Choose colors that jive with your logo, don’t over-clutter, pick a few colors as a theme and stick to those. Your readers will be more engaged.
  4. Use your blog design as a way to express your company’s personality.
    A spare minimalistic aesthetic might work much better for one type of staffing company than for another, which might favor a more vibrant design.
  5. Have fun, and blog about meaningful things!
    Readers can tell if you care about what you’re blogging. Make sure it’s sincere and interesting. It’s fine to “retell” stories from other blogs—Shakespeare did this all the time—but make sure to make it more engaging or more relevant to your audience, if you can. Nobody wants to read something you saw somewhere else and regurgitated in a less engaging way.

Follow these 5 tips to better market your staffing company online. Engage your audience better and build more connections to your services, then watch as your business increases. For the strong cash flow and constant source of funding you’ll need to handle rapid growth as well as seasonal slumps, apply for invoice factoring.