Biggest Marketing Mistake Made by Staffing Companies

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Colleagues congratulating one another

Business growth

Business is booming all across the United States. Just a few days ago, it was announced that September saw 200,000 new jobs added to the American workplace. This spells good news for every industry in the economy, especially the staffing industry.

Obviously, it is a great thing for the American staffing industry when businesses of all sorts are looking to hire new employees. This is an opportunity for firms to place their workers and, hopefully, to expand in accordance with the market. And, the most successful staffing firms around the country are doing exactly that.

However, the vast majority of staffing companies will not be maximizing on this ideal economic situation, largely due to problems with their marketing campaigns. A recent survey from the Staffing Industry Analysts (SIA) reveals that there is a major communications disconnect between staffing firms and their clients.

It turns out that customers overwhelmingly care the most about the quality of labor provided by a staffing industry. And that makes sense, right? Customers want to contract the most capable, qualified temporary workers available. The SIA survey shows that over fifty percent of staffing industry customers placed worker quality as their top priority, and 78% placed it in their top three most important traits.

Managers of staffing firms seem not to understand this, though. In the same SIA survey, only 18% of staffing companies reported that they boast their workers’ quality above all other attributes.

So, in case you are not already, change up your marketing strategy and flaunt the skill and experience of your workers! It will help you take advantage of the escalating employment rate and increase the size of your business. Looking for further ways to expand? Get in touch with Factor Finders and get the cash flow that you need in order to help your staffing company thrive. Invoice factoring for staffing agencies is the best form of alternative financing, and it can help your enterprise reach its long term goals. Request a quote, get funded, and watch your staffing company flourish!