Recruiting the most talented workers is a desired skill for any staffing agency. How do you do it in the best and most efficient way? Assure your staffing company acquires a reputation for excellence by following these 7 recruiting tips to attain the most talented employees:

1. Identify and highlight what makes your staffing company exceptional.
   Be able to offer an elevator pitch that’s 30 seconds or less, about what your staffing company does, what you’re looking for, and what sets your company apart from the rest.
2. Don’t discount any candidates just because they aren’t right for a specific job.
   Make sure to keep your connections strong, just in case you need them for a job in the future. As Einstein said, “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Keep connections with every candidate, in case a call comes along that requires talents that only they possess.
3. Network actively.
   In person and virtually, networking is an important part of your recruiting for your staffing company’s success. Use LinkedIn to connect with potential employees and to maintain relationships.
4. Make cold-calls!
   Be as brave as possible when connecting with new potential employees, to ensure that you have the largest possible pool to choose from.
5. When cold-calling potential employees, your first priority should be finding out if they are even qualified.
   Try to learn as much as you can from them about their experience and skill-set. Doing this right off the bat will help you be as efficient as possible.
6. Do your best to succeed in every other aspect of your business.
   If potential employees know your business as having a good reputation, then they will be more likely to reach out to you, or pick up the phone, or come in for an interview.
7. Make sure that your staffing company is as accessible and open as possible.
   This will make it easiest for interested candidates to actually take the first step themselves and reach out to you!

Follow these 7 tips to recruit more talented workers more efficiently. Looking for more ways to improve your staffing company’s success? Invoice factoring gives you a strong cash flow and a constant source of funding whenever you need it. Fast, easy, and flexible, invoice factoring for staffing is the only type of funding that grows as your business grows. To learn more apply online or call 1-855-EZ-Factor today!

Marketing is the way you build your brand, how you establish the importance of what you do, connect with a greater audience, and strengthen your connections with your clients. It’s a very important aspect of any staffing agency’s success. Here are 12 of the best tips to market your staffing agency, whether that be social media, over other media, or in the physical world:

1. Engage with people’s emotions first and their intelligence second. Time and again the things that go viral or even just get a few more clicks are the things that elicit strong and immediate emotional reactions.
2. Market discriminately. You will save money, energy, and time if you identify your target audience right away and market to them exclusively.
3. Embrace consistency. Make sure your plan all your ads simultaneously if you can, or try your best to keep your approach and message consistent across all fronts.
4. Be concise! Limit your content to something readable by someone with a very short attention span. This means use less words but use them more powerfully. Know exactly what you want to say and be efficient.
5. Show don’t tell! In a TV ad, what’s more powerful—a picture of office building with narration saying “we are boring,” or a bird’s eye shot of employees sitting around a table, sighing and holding their heads in their hands?
6. Develop your own unique brand! Yes, look at competitor’s branding strategies for ideas, but ultimately you can’t stand apart without being distinct.
7. Urgency is engaging. Encourage hurry and develop a sense of imperativeness whenever possible.
8. Similarly, don’t waste time getting to the most important part of your message. If possible, the very first or second thing someone sees should be what you want to get across, and the rest of your content should be supporting that.
9. Use testimonial evidence as much as possible! Self-praising isn’t as convincing as getting someone else to sell the great points of your service.
10. Harness SEO basics: use (but don’t overuse) keywords and include internal links! Main keywords should be in the first sentence. This will help search engines find your online content, to spread your message to a wider audience.
11. See things from the perspective of the customer, rather than trying to convince the customer of your perspective.
12. If you are saving people money, don’t just say that. Say how much money you’re saving. Quantified information is always more engaging than unquantified.

Marketing can be complicated. Hopefully we’ve cleared it up a little more. Follow these 12 tips to increase your marketing success, and watch your staffing agency flourish. While a growing agency is a goal of staffing company owner’s, if can be hard to keep up with finances. Staffing factoring is great for payroll funding and other cash flow influxes.

Small business productivity trends have been increasing over the last year. As the economy’s health grows into 2014, small businesses are applying the lessons of efficiency they learned during the financial crisis to their operations in the present. They are doing this by hiring less and making better do with fewer employees.

As a result of the trend toward greater productivity, companies don’t need to use as many employees as before. Fortunately, this doesn’t mean trouble for your staffing company, as other positive trends of 2014 may balance this one out. However, it does suggest that your staffing agency may have some challenges ahead.

To help manage periods of slow growth, you will need a strong cash flow and a constant source of funding. This can be acquired via invoice factoring. Easier to get approved for and much more flexible than a bank-loan, invoice factoring is the best type of funding. You can get instant cash for your invoices, whenever you need it. There are no binding contracts or hidden fees. Invoice factoring just works for your business, as you need it.

Content marketing is important. In case your staffing agency is ever out of ideas for it, or if you just need new ones, here are 20 great content marketing ideas:

1. Make a lip-synced music video of your company doing what it’s good at doing and post it on your favorite social media sites.
2. Create an animated explanatory video using Powtoon.com.
3. Use cute animals to show a Buzzfeed-style step-by-step of how you get a project done.
4. Write tips for other staffing companies.
5. Write a guide that quantifies tips in the context of current events or pop culture.
6. Write daily, weekly, or biweekly newsletters.
7. Give your take on current industry news, and how it could affect your company or others’.
8. Ask questions and invite readers to answer.
9. Share existing online content and comment on why it is relevant to your company’s identity.
10. Do a survey or a quiz. Interactive content is fun!
11. Interview your clients and post their testimonials online.
12. On your blog have one guest-post a week from an expert.
13. Write up your answers to as many frequently-asked questions as you can think of.
14. Do some myth-busting!
15. Make and share a picture slideshow from an event you were part of.
16. Create a Twitter contest and give away prizes.
17. Inspire with your news and updates; frame every update in the most positive and moving way.
18. Thank people who share the content you post.
19. Follow your competitor’s content marketing and borrow and improve on their ideas!
20. Don’t be afraid to use humor with content that’s also serious.

Take advantage of these 20 great content marketing ideas to rejuvenate your staffing company’s content marketing strategy. Or better yet, use them to get inspired to come up with your own! Once you have your marketing strategy in order, you can get your finances perfected with invoice factoring.