Branding your staffing agency is one of the most important and effective ways to make your firm successful. While it may take some time to popularize your brand, having a solid identity in the staffing world is essential. Ultimately, a strong company brand allows a staffing agency to attract the best talent and portrays it as a credible business. If your staffing agency is looking to attract more candidates or clients, branding is the way to do it.
These 3 steps will get your staffing agency on its way to successful branding:
Define Your Brand
- If you’re wondering why defining your brand is important, here’s three reasons: It sets you apart from your competition, it increases your chances of referrals, and it grows your business. Defining your brand is the most essential step in the branding process because it sets the foundation for the rest of your strategy. When creating your brand’s identity, consider your specialty, your employees, and the demographic you hope to attract. These three factors should be the main influences of your brand because they contribute the most to creating and upholding your image. Think about what your company’s goals are and how your company will work to stay aligned with them. Consider what your company already does very well, and what you could learn from your competitors. Develop a list of adjectives that you want your brand to convey when a consumer or employee sees an advertisement or logo. Once your brand is decided upon, your employees will be responsible for representing it in public interactions (meetings, interviews, etc).
Create a Logo
- Think of your logo as the face of your company. This is what people are going to think of when they hear your company’s name, so it’s important to take the time to make it good. The font and colors you use in your logo should be used consistently to represent your brand. Keep your logo simple, timeless, easily recognizable, and appropriate for your brand. Overly-extravagant or irrelevant logos will confuse your audience, or worse, make you forgettable. If you think of the most famous and memorable brand logos, you will notice that they keep their design choices simple, yet distinct. Need proof? Think of the Nike Swoosh. The design is simple, recognizable without the name defining it, and has been branding the company since 1971. Make sure your logo can stand alone, but also complements your company’s name. Don’t be an imitator. Your logo should be entirely specific to your company. Think outside the box, but don’t stray too far from your brand’s voice. Need some more help? Check out Creative Bloq’s logo design tips.
Introduce Your Brand
- Now that you have figured out which direction you want your brand to go, it’s time to introduce it to your audience. Remember that everything you’ve developed in the steps above must remain consistent throughout your branding efforts. Try different platforms to introduce your brand. A website, for example, is extremely necessary, but having a business account on every mode of social media is not. Pick a couple social media pages that you commit to updating constantly and stick to them. Don’t be discouraged if your content is going unnoticed at first; the more you post, the more people will see it. Try video content marketing. Videos attract readers because many people are visual learners who appreciate explanations that are paired with graphics and fewer words. Email marketing, community outreach, and old fashioned billboard advertising are methods to experiment with to introduce your name in many different environments. If something you’re doing now isn’t working, don’t keep doing it. Evaluate your current marketing methods and adjust them to make them more effective. Remember that adaptability is a huge part of branding!
Branding is the first step to a recognizable and trustworthy business. Following these 3 steps will get your staffing agency’s branding strategy up and running. Soon, you will have a brand you, your customers, and your employees are confident in.
Don’t let slow paying customers hold you back from showing off your new brand. Find out how factoring can help provide your company money for payroll so you can move forward.