12 Marketing Tips for Staffing

Marketing is the way you build your brand, how you establish the importance of what you do, connect with a greater audience, and strengthen your connections with your clients. It’s a very important aspect of any staffing agency’s success. Here are 12 of the best tips to market your staffing agency, whether that be social media, over other media, or in the physical world:

  1. Engage with people’s emotions first and their intelligence second. Time and again the things that go viral or even just get a few more clicks are the things that elicit strong and immediate emotional reactions.
  2. Market discriminately. You will save money, energy, and time if you identify your target audience right away and market to them exclusively.
  3. Embrace consistency. Make sure your plan all your ads simultaneously if you can, or try your best to keep your approach and message consistent across all fronts.
  4. Be concise! Limit your content to something readable by someone with a very short attention span. This means use less words but use them more powerfully. Know exactly what you want to say and be efficient.
  5. Show don’t tell! In a TV ad, what’s more powerful—a picture of office building with narration saying “we are boring,” or a bird’s eye shot of employees sitting around a table, sighing and holding their heads in their hands?
  6. Develop your own unique brand! Yes, look at competitor’s branding strategies for ideas, but ultimately you can’t stand apart without being distinct.
  7. Urgency is engaging. Encourage hurry and develop a sense of imperativeness whenever possible.
  8. Similarly, don’t waste time getting to the most important part of your message. If possible, the very first or second thing someone sees should be what you want to get across, and the rest of your content should be supporting that.
  9. Use testimonial evidence as much as possible! Self-praising isn’t as convincing as getting someone else to sell the great points of your service.
  10. Harness SEO basics: use (but don’t overuse) keywords and include internal links! Main keywords should be in the first sentence. This will help search engines find your online content, to spread your message to a wider audience.
  11. See things from the perspective of the customer, rather than trying to convince the customer of your perspective.
  12. If you are saving people money, don’t just say that. Say how much money you’re saving. Quantified information is always more engaging than unquantified.

Marketing can be complicated. Hopefully we’ve cleared it up a little more. Follow these 12 tips to increase your marketing success, and watch your staffing agency flourish. While a growing agency is a goal of staffing company owner’s, if can be hard to keep up with finances. Staffing factoring is great for payroll funding and other cash flow influxes.